Money Must Be Made – Lorenzo Vitturi

Money Must Be Made is Lorenzo Vitturi’s second photobook, and it takes us straight to the heart of the Balogun Market in Lagos, Nigeria.

The many streets that host the Balogun market sprawl from the shadow of a twenty-seven-storey building called the Financial Trust House. For a long time this building was the tallest on the island, housing western corporations and banks in its heyday. These days it remains, but it’s unoccupied now. The crowd at the market swelled and multiplied by sheer osmosis over the years, and swallowed the area into its throngs. Real estate developers say the House will remain unoccupied for as long as the market is unregulated. Here we find the paradox that so interested Vitturi – where his previous publication Dalston Anatomy surveyed gentrification killing off local business in London, in Lagos he found quite the opposite: gentrification in reverse.

Returning to Lagos on many trips, Vitturi immersed himself into street market life and studied how the crowds merge into a frenetic, chaotic mass of bodies and objects. He photographed the things he saw – products, prayer mats, apparel – and the people he encountered – local shoppers, vendors and market stall owners.

Sending materials back to his London studio, he worked to layer painting, fabrics and objects into collages and sculptures that mimicked the arrangements he came across in the market. In weaving different types of images together, Vitturi mines the material substance of the market, and attempts to make sense of the time he spent there and the layers of experience and transformation he encountered along the way.

Edition of 2000 copies, each with a different cover